Social Club was founded in 2002 by Axel Laubscher and Henrik Lagercrantz and has ever since belonged to the most prestigeous Scandinavian production companies. Social Club has over the years not only produced award winning advertising and music videos, but has also been a starting point for many creative talents in the Swedish industry. We’re always on the look-out for creative gems, whether it’s in scripts or people.
Father of two, and original founder of Social Club, Henrik Lagercrantz is the backbone of the company. His roll as both director and executive producer means he is pretty much always on call but he still finds time for some fly fishing and photography.
Having won numerous awards as a director, Henrik’s thirst for knowledge brought him on to the path of executive producer. What Henrik doesn’t know about commercials probably isn’t worth knowing. What not many people know though, is that Henrik actually wanted to be a baker when he was a kid. Everybody in the office is eagerly awaiting Henrik taking up his childhood dream. Yum!
Oh and also, everybody calls Henrik “Lager” but he is in fact much more of a wine drinker.