Social Club was founded in 2002 by Axel Laubscher and Henrik Lagercrantz and has ever since belonged to the most prestigeous Scandinavian production companies. Social Club has over the years not only produced award winning advertising and music videos, but has also been a starting point for many creative talents in the Swedish industry. We’re always on the look-out for creative gems, whether it’s in scripts or people.
Father of two, and original founder of Social Club, Henrik Lagercrantz is the backbone of the company. His roll as both director and executive producer means he is pretty much always on call but he still finds time for some fly fishing and photography.
Having won numerous awards as a director, Henrik’s thirst for knowledge brought him on to the path of executive producer. What Henrik doesn’t know about commercials probably isn’t worth knowing. What not many people know though, is that Henrik actually wanted to be a baker when he was a kid. Everybody in the office is eagerly awaiting Henrik taking up his childhood dream. Yum!
Oh and also, everybody calls Henrik “Lager” but he is in fact much more of a wine drinker.
Gabriella Von SethHead of Sales & Marketing
If there was one word to describe Gabriella, it would be PASSION. She is the force that holds everything together at Social Club and she is everyone’s best friend. Having spent six years at the company being a coordinator and a project manager, the step up to Marketing Manager came naturally. Gabriella knows the work of all the directors inside and out and she loves sharing her knowledge with clients and agencies. She is also the person to talk to if you need a confidence boost or to have a glass of wine or two with. Her passion rubs off on you!
Claes LeinstedtCreative Director
With over twenty years experience as producer, creative director and managing director in Swedish television industry, Social Club’s new recruit, Claes Leinstedt will make a real impact as Creative Director of our new department, Social Club and Beyond.
With programmes like Come Dine With Me, Survivor, Crimewatch, Sweden’s Got Talent, Farmen and Bonde söker fru under his belt, we know that Claes will bring magic to our new division.
According to Claes, real magic happens when he spends time with his wife and two sons on their favourite island or when he drives his Triumph Bonneville on open roads in the summer.